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All breakouts
12.8Talking HeadCuriosity Gap hookLifestyle
Hook
I walked in and found my wife doing THIS... 😳😂
@kayandtayofficial
12.5M followers · usually 1.2M views a post
Views
15.0M
Likes
233.2K
Comments
830
Shares
2.0K
Promoted product
Medicube Vita A Retinal Volume Booster
Why it worked
The video combines a relatable "caught in the act" scenario with a satisfying visual of peeling off a face mask, followed by a clear demonstration and explanation of a new skincare product. The "paid partnership" disclosure also signals a trusted recommendation.
Summary
The creator walks in on their wife applying a "Collagen Night Wrapping Mask" from Medicube, which she then peels off to reveal glowing skin. The wife then introduces and applies Medicube's "Vita A Retinal Volume Booster," explaining its benefits for fine lines and skin plumping.
Structure
- 1Wife applying a face mask
- 2Peeling off the mask
- 3Revealing glowing skin
- 4Introducing and applying a new product
- 5
Original caption
Her mask looked like GLASS! 🤩 backstory ::: Kay has been seeing medicube everywhere and has been wanting to try it, so she got the collegen night wrapping mask and put it on! I walked in and the mask was already dry and was so shiny! she said she would normally keep it on all night, but was so excited to peel it off! So she started peeling and it was so satisfying! 🤩 her skin looked great, but she had something else she was excited about! The vita A retinal volume booster! She dotted it all over her fine lines, and rubbed it in. She has been so excited about it ever since! 😂❤️ #kayandtayofficial #medicube #collagenwrappingmask #retinalvolumebooster #glassskin
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