putting my husband onto my skincare routine

@annabhamm

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SoundTikTok sound · Morning Bossa Nova

Promoted product

Rodan + Fields Redefine Regimen

Rodan + Fields skincare + haircare regimens use innovative formulas and technologies to give you real visible results and the best skin + hair of your life.

2 videos2 creators

Why it worked

The video uses a relatable, humorous 'husband vs. wife' dynamic to make a standard product demonstration feel like entertaining content rather than a dry advertisement.

Summary

A creator demonstrates her skincare routine using Rodan + Fields products on herself and her husband. She highlights the benefits of the regimen and announces that the products are now available for purchase on Amazon.

Structure

1Creator critiques husband's skincare application
2Creator introduces Rodan + Fields Redefine Regimen
3Demonstration of cleanser, toner, and creams
4

Original caption

If he’s gonna steal my skincare, he might as well learn the routine😏🧖🏻‍♀️🧖🏻‍♂️ #RFPartner I’ve been using the @Rodan and Fields Redefine Regimen for years, so it was time to finally get Sam his own. It checks all my skincare non-negotiables: cleanser, toner, SPF, and overnight cream✨ And now, you can shop your Rodan + Fields faves on Amazon! #skincareroutine #marriedlife #husbandwife #glowyskin

More from @annabhamm

Product placement

Rodan + Fields (a) ACTS: The creator and her husband demonstrate the application of the Redefine Daily Clay Cleanser, Redefine Pore Refining Toner, Redefine Triple Defense Cream, and Redefine Overnight Restorative Cream. The creator also demonstrates the application of the R+F Lash Boost. The products are the central focus of the routine and the video's pitch. Amazon (a) ACTS: The creator explicitly states that the products are now available on Amazon and encourages viewers to shop there. Removing these names would fundamentally change the video as it is a sponsored demonstration of these specific products.

Call to action

shop your favorite Rodan + Fields products on Amazon

On-screen text

putting my husband onto my skincare routine RF Partner you apply your skincare like such a man what does that mean?? OKAY ~ROLL THE TAPES~ Redefine Daily Clay Cleanser Redefine Pore Refining Toner Redefine Triple Defense Cream Broad Spectrum SPF30 Redefine Overnight Restorative Cream what?! I'm gentle with my skin, too R+F Lash Boost

Transcript

You apply your skincare like such a man. What does that mean? You're like... we're using this... okay. When have you ever seen me go like this? ~ROLL THE TAPES~ Okay, but I'm mimicking you. When it comes to skincare, my husband follows my orders. Well my love, you have such beautiful skin, how could I not listen to you? And now that my favorite skincare regimen is on Amazon, I went ahead and ordered him his very own. I've been using the Rodan + Fields Redefine Regimen for years, it's basically my skincare non-negotiables all in one system, cleanser, toner, SPF, and overnight cream with retinoid and peptide technology to help firm skin and target visible signs of aging. What?! You're like oh... I'm gentle with my skin, too. I'm gentle with my skin, too. That's why I use Rodan + Fields. It's female dermatologist founded, so obviously I trust it. Women-backed science? Say less. Never question a woman who knows her skincare. Now I can't forget this part of my routine, their Lash Boosting Serum. I only ever wear one coat of mascara thanks to this. I didn't order you one of these, babe... That's okay my love, I'm more than happy with the skincare. So whether you're stocking up on your favorites, or putting your husband onto your routine, now you can shop your favorite Rodan + Fields products on Amazon. Listen to your wife fellas. Always.