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299Talking HeadListicle hookLifestyle
Hook
back to school essentials ft. GOAT
@gekfits
195.5K followers · usually 25.0K views a post
Views
7.2M
Likes
88.9K
Comments
39
Shares
223
Promoted product
GOAT
Why it worked
The video leverages a popular creator's personal style and a curated selection of trendy items from a well-known marketplace (GOAT) to provide practical back-to-school shopping recommendations, appealing to a fashion-conscious audience.
Summary
The creator shares back-to-school essentials, featuring a pink backpack from The North Face, Jellycat bag charms, and ASICS shoes, all available on the GOAT app. She encourages viewers to check out GOAT for their own school shopping needs.
Structure
- 1Introduction of back-to-school essentials and GOAT
- 2Showcasing backpacks
- 3Showcasing bag charms
- 4Showcasing shoes
- 5Call to action to shop on GOAT
Product placement
GOAT (Acts: marketplace for sneakers and apparel; removing it would change the video's focus on where to shop for the items shown)
The North Face (Appears: logo on backpack; removing it would not change what happens in the video)
ASICS (Appears: logo on shoes; removing it would not change what happens in the video)
Jellycat (Acts: brand of bag charms shown; removing it would change the video by removing the specific examples of bag charms)
Call to action
check out GOAT for some amazing back to school essentials
Original caption
back to school essentials with @GOAT 💫 #backtoschool #schooloutfit #sneakers #backpack #fyp
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