The video taps into the popular 'haul' and 'unboxing' trend, showcasing desirable luxury items and relatable gifts, which resonates with viewers interested in fashion, beauty, and lifestyle content. The creator's genuine excitement and personal connection to the gifts, especially the luxury items, create an aspirational and engaging viewing experience.
Summary
The creator shares a "birthday haul" video, showcasing gifts received from her boyfriend. She unboxes and displays various items including clothing, accessories, beauty products, tech gadgets, and luxury items like Chanel boots and a card holder.
Structure
1Introduction and mention of part 2 of the haul
2Showcasing gifts from boyfriend: shoes, clothing, accessories
3Unboxing tech gadgets and home decor items
4Revealing luxury fashion items: Hunter boots and Chanel gifts
5
Original caption
everything I got from my boyfriend, saved the best till last 🥹😭 #birthdayhaul #unboxing #surprise #whatigotformybirthday #chanel
More from @elliepurvis
More breakout videos from this creator.
Expressing gratitude and excitement for the gifts
6Concluding the haul and birthday celebration
Product placement
Arches foot flops ACTS - they are a pair of flip flops that the creator is showing off. Removing them would change what happens in the video. Chanel ACTS - the creator shows off a Chanel bag and a Chanel card holder. Removing them would change what happens in the video. Alo ACTS - the creator shows off a black tank top, a claw clip, and socks. Removing them would change what happens in the video. Drowsy ACTS - the creator shows off a sleep mask. Removing it would change what happens in the video. Key Light ACTS - the creator shows off a large ring light. Removing it would change what happens in the video. Anker ACTS - the creator shows off a pink magnetic power bank. Removing it would change what happens in the video. Hunter ACTS - the creator shows off a pair of dark chocolate brown boots. Removing them would change what happens in the video.
On-screen text
Birthday Haul
pt. 2
Transcript
everything I got from my boyfriend, saved the best till last 🥹😭 #birthdayhaul #unboxing #surprise #whatigotformybirthday #chanel
This is part two. If you haven't seen part one, then go back a video. But this is everything my boyfriend got me. I got some Arches foot flops, the fact that he knows what Arches flip flops are is insane. And from treats, I got the cozy knit black set. This is going to be perfect for autumn, winter. Staying on theme with treats. I got these pajamas which I'm obsessed with. The glass cup. This is huge, I'm gonna fit so much in this. I got my first ever things from Alo. And I'm so excited. This is the black tank top. It got me the Alo claw clip. Some socks. Also, the ballet socks, which are the cutest things ever. One thing about Joe, he listens to every single thing that I talk about, including road. So this is the glazing mess. And then I got a peptide lip treatment. And the other day I've been saying I really want to try the Kylie lip butters. I got it in toasted marshmallow. Gorgeous by the way. I've also got the road phone case coming, which is another glazing mess. Also a lip peptide. And then from Drowsy, he got me the padded sunset pink sleep mask. And this is her. He also got me some straws. Now these are quite frankly, some of the cutest straws I've ever seen. Don't think I'm gonna be able to use them. He then got me some bits from content. Starting off the Insta 360 selfie screen. I've actually gone through so many of these. And this one doesn't like. He got me the small rig wireless remote. And it's going to be good for taking pictures as well. Snap pocket light LED ring for your phone. It's also got a mirror on it. And then I got an Anker magnetic power bank. And it's 10,000. And it is super slim. And it's pink. Of course. Now, if you don't know what this is, it's a big light. It has two of these in his office. And they are incredible. They're from Elgato. They are the best. It took me a second to realize what this is, but they are basically shelves. It's going to put these up and then I can put my bags and stuff behind me and just make it look really cute for my content. And then we're moving on to shoes. Adidas guys. I have never seen these before. But these ones are from New Balance again. They've got the double laces. So good for autumn. I'm obsessed. Also from New Balance. They're the cutest. He literally found these. I screenshot on my phone. They are gorgeous. Dark chocolate brown. You best believe these will be worn. And then last, but definitely not least, before I open it. At Christmas he got me my dream bag. And never in a million years I thought I was gonna get that bag. And I got it. The fact that I've got two things from Chanel in the same year is crazy. But this is to match my bag. This has been on my wishlist for the longest time. How stunning. He spoils me every single year. And I will never get used to it. I am so lucky. So, so lucky. That is everything I got for my 27th birthday.
