Trying the Milk PH jelly tint except the saxophones keep getting louder...

@elliepurvis

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SoundTikTok sound · Saxophones getting louder - Sped Up

Promoted product

Milk PH jelly tint

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

Why it worked

The video uses a relatable 'makeup fail' scenario with a humorous twist (the 'saxophones' sound effect) to showcase a product's application and unexpected intensity, making it engaging and shareable.

Summary

The creator tries out the Milk PH jelly tint, applying it to her face. She expresses surprise at how cold it feels and how much product comes out, leading to a very intense blush application.

Structure

1Applying the jelly tint to the hand
2Applying the tint to the cheek
3Reacting to the cold sensation and intense color
4Attempting to blend the blush
5

Original caption

note to self: a little goes a long way🫣 #makeupfail #saxaphone #blushblindness #milkmakeup #colourchanging

More from @elliepurvis

Product placement

Milk PH jelly tint ACTS - it is applied to the face as makeup, and its color-changing property is demonstrated. Removing it would change what happens in the video.