Post by @conscious.app

“Ethical” health brands that sold out to Big Food. And who to support instead. Purely Elizabeth just went to Ferrero, the Nutella company, which buys more Turkish hazelnuts than anyone. A 2019 BBC investigation found that crop is picked partly by children. Switch to Nature’s Path, family-run since 1985. Simple Mills went to the Wonder Bread company for $795 million, borrowed from a bank. Switch to Lundberg, same family since 1937. Justin’s has been sold twice in nine years, first to Hormel, the Spam company, then to a firm that buys brands to resell them. Switch to Big Spoon Roasters, still owned by the couple who started it at a farmers market. Naked Juice went from PepsiCo to a French investment firm in a $3.3 billion deal. Switch to Uncle Matt’s, whose founder bought his brand back out of bankruptcy. Nothing on the package tells you any of this. Most of these deals close for an undisclosed price and get a single day of trade coverage. Use the Conscious Spend app to check a company’s grade and see who owns what you buy 🔗 in bio