fairphone presents Big tech doesn't like this...

@conscious.app

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Promoted product

Fairphone

Long-lasting smartphones and accessories that benefit the planet

3 videos3 creators

Why it worked

The video effectively leverages a common consumer pain point (expensive phone repairs and ethical concerns with big tech) and presents a clear, actionable alternative. By contrasting Fairphone's ethical practices with the alleged missteps of major players like Apple, it creates a compelling narrative that resonates with a values-driven audience. The promotion of the Conscious Spend app at the end provides a direct call to action for viewers interested in making more ethical purchasing decisions.

Summary

This video highlights Fairphone as an ethical alternative to big tech smartphones, emphasizing its repairability, sustainable materials, fair labor practices, and long software support. It contrasts Fairphone's practices with those of major tech companies like Apple, which are accused of unethical labor and privacy issues. The video also mentions Fairphone's limitations, such as carrier compatibility and reliance on Android, but promotes the Conscious Spend app for finding ethical alternatives.

Structure

1Introduction of Fairphone as an ethical alternative
2Highlighting Fairphone's features: repairability, sustainability, fair labor

Original caption

Fairphone, the ethical alternative to Apple, is now sold directly in the US, for people who want to ditch Big Tech. Fairphone is a Dutch company building phones fair to workers and the planet, and since last month it sells the Gen 6+ direct to Americans for $649. The whole point is you can fix it yourself, since twelve parts swap out with one screwdriver. A battery runs $40 and a screen $90, where Apple charges $99 and $329 on an iPhone, and it comes with a five-year warranty and updates until 2033. Fairphone says over half the phone is fair or recycled material, factory workers get a living wage bonus, and it recycles as much e-waste as it sells. It's also a certified B Corp, scoring 136.8 out of 200 on an independent ethics check. The average business scores 50.9. Apple, meanwhile, has been linked to forced labor in China, child labor in cobalt mining, and lobbying to weaken a law against forced labor. It's not perfect. It runs Google's Android and only works on AT&T or T-Mobile. But it's a step in the right direction. The Conscious Spend app finds ethical alternatives like this in food, clothing, and tech. Join 70,000 people who believe where our money goes matters.

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On-screen text

fairphone presents Big tech doesn't like this... Fairphone the ethical alternative to Apple is now directly sold in the US for people who want to ditch Big Tech. Fairphone is a Dutch company building phones fair to the workers and the planet and since last month it sells their Gen 6+ direct to Americans for $649. Big tech doesn't like this... can fix it since 12 parts swap out with just one screwdriver a battery runs $40 and a screen runs just $90 Big tech doesn't like this... whereas apple charges $99 and $329 On an iPhone Built to last. Easy to hold on to. Modular design for quick repairs Open up your Fairphone with a T5 Torx screwdriver and swap parts by yourself. 12 affordable spare parts Pay less for spare parts while avoiding device downtime and service charges. Compare total cost of ownership Five-year warranty Enjoy industry-leading warranty coverage, giving you extra peace of mind Software support till 2033 Get over-the-air security updates and OS upgrades that ensure optimal performance. Big tech doesn't like this... five year warranty and update till 2033 Focus materials Attention materials Big tech doesn't like this... over half the phone is fair or recycled material and their factory living wage bonus Big tech doesn't like this... they also recycle as much e-waste as they sell certified B Corp Overall B Impact Score Based on the B Impact assessment, Fairphone earned an overall score of 136.8. The median score for ordinary businesses who complete the assessment is currently 50.9. 136.8 Overall B Impact Score 80 Qualifies for B Corp Certification 50.9 Median Score for Ordinary Businesses Big tech doesn't like this... scoring 136 out of 200 on an independent all while the average business score is 50 Apple meanwhile has been linked in China cobalt mining and lobbying to weaken laws against as well as privacy concerns and much more Fairphone isn't quite because it runs and only works with AT&T and T-Mobile they do have a degoogled version with their partner murena nevertheless a step in the right direction if you want to find more ethical alternatives to big brands the Conscious Spend where we are publishing ethics rankings company over 70,000 people who believe where our money goes truly matters