Ross shoe haul

@pahseeta

20.6K followers · usually 4.2K views a post

Views

53.4K

Likes

7.4K

Comments

30

Shares

870

SoundTikTok sound · smells like teen spirit

View velocity

+5.4K views over 11.9d · ~458/day · 11 observations

Promoted product

Madden Girl

Why it worked

The video taps into the popular "haul" trend on TikTok, showcasing affordable fashion finds from a well-known discount retailer. The use of popular shoe brands like Madden Girl and the visually appealing leopard print and patent leather styles likely contributed to its engagement.

Summary

The video shows a haul of shoes purchased from Ross. Several different brands of shoes are displayed, including Madden Girl, Soda, Seychelles, and Olivia & Kate New York.

Structure

1Introduction of the haul with "Ross shoe haul" text
2Showcasing Madden Girl shoes
3Showcasing Soda shoes
4Showcasing Seychelles sandals
5Showcasing Olivia & Kate New York shoes
6

Original caption

‘Tis the season for good shoes @Ross 😩 #rossfinds #maddengirl #shoehaul #coolgirl #kittenheels

More from @pahseeta

Product placement

Ross: a department store where the video creator shops for shoes. It merely appears. Removing it would not change what happens in the video. Madden Girl: a brand of shoes. The video shows several pairs of Madden Girl shoes that the creator is purchasing. This ACTS because the shoes are being presented as items for purchase. Removing it would change what happens in the video. Soda: a brand of shoes. The video shows one pair of Soda shoes that the creator is purchasing. This ACTS because the shoes are being presented as items for purchase. Removing it would change what happens in the video. Seychelles: a brand of shoes. The video shows one pair of Seychelles sandals that the creator is purchasing. This ACTS because the sandals are being presented as items for purchase. Removing it would change what happens in the video. Olivia & Kate New York: a brand of shoes. The video shows one pair of Olivia & Kate New York shoes that the creator is purchasing. This ACTS because the shoes are being presented as items for purchase. Removing it would change what happens in the video.