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55.0Silent UGCOther hookLifestyle
Hook
Boots @ Ross
@pahseeta
20.6K followers · usually 4.2K views a post
Views
220.8K
Likes
14.9K
Comments
31
Shares
4.4K
View velocity
+58.8K views over 11.9d · ~4.9K/day · 11 observations
Why it worked
The video taps into the popular trend of "haul" or "finds" content, showcasing affordable fashion items in a retail setting. The visual appeal of the boots and the implied "deal" aspect likely resonated with viewers interested in fashion and budget shopping.
Summary
The video showcases a variety of cowboy boots available at a Ross store. Different styles and colors of boots are displayed, with close-ups on tags showing prices and brand information.
Structure
- 1Showcasing rows of boots
- 2Close-up on brown embroidered boots
- 3Close-up on burgundy pointed-toe boots
- 4Close-up on brown ankle boots with fringe
- 5Close-up on black fringe boots
- 6Close-up on dark brown embroidered boots
Product placement
Ross: (a) it APPEARS - a store name visible on tags and implied by the video's context. Removing it would change what happens in the video because the video is about shopping at Ross.
On-screen text
Boots @ Ross
Original caption
Botaaa season is here so many good options! The first one was my favorite 🤠 @Ross #rancholife #botas #boots #rossfinds #jaripeo
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