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30.2Text-HeavyProblem Callout hookLifestyle
Hook
TUITION: Expensive
@cindygothard
5.3K followers · usually 821 views a post
Views
24.0K
Likes
1.8K
Comments
40
Shares
757
Why it worked
The video likely resonated with parents of college students, particularly those in Greek life, by humorously acknowledging the financial realities and emotional rewards of supporting their children's college experiences.
Summary
This video uses text overlays on a photo of four young women in sorority attire to humorously list the expensive aspects of college life, such as tuition, sorority dues, and game day outfits. It concludes by stating that watching a daughter enjoy her college experience on her parents' dime is "priceless."
Structure
- 1Listing expensive college costs
- 2Highlighting sorority and game day expenses
- 3Concluding with the 'priceless' experience
On-screen text
TUITION: Expensive
SORORITY DUES: Expensive
GAME DAY OUTFITS:
Expensive
Watching your daughter
live her best SEC life
on your dime: PRICELESS 😂
Original caption
Having a daughter at an SEC school. #sec #deltagamma #rolltide #alabama #priceless
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