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680Talking HeadDirect Question hookLifestyle
Hook
When someone says, "drive safe"
@cindygothard
5.3K followers · usually 821 views a post
Views
540.5K
Likes
21.2K
Comments
354
Shares
20.9K
Promoted product
Google Maps
Why it worked
The video uses a relatable and humorous take on a common situation, leveraging the gamification aspect of navigation apps to create a funny and shareable scenario.
Summary
The creator humorously states that when told to "drive safe," they take the ETA provided by Google Maps as a personal challenge. This implies they will drive faster to meet the estimated time of arrival.
Structure
- 1Someone says "drive safe"
- 2Creator responds "of course"
- 3Google Maps provides an ETA
- 4Creator takes ETA as a personal challenge
Product placement
Google Maps ACTS - it provides an ETA, which is used by the creator as a personal challenge. Removing it would change the premise of the video.
On-screen text
When someone says,
"drive safe"
and I say, "of course"
Knowing damn well
Google Maps just gave
me an ETA and now I've
taken that as a personal
challenge
Original caption
Challenge accepted! #challenge #eta #fyp #googlemapschallenge
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