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Hook
SEPHORA
@thatgirlmel81
1.9K followers · usually 224 views a post
Views
24.9K
Likes
450
Comments
15
Shares
77
Promoted product
Sephora Collection Matte(r)s Eye Palette
Why it worked
The video effectively uses a native mention strategy by demonstrating the product's use in a makeup tutorial, making it desirable without an overt sales pitch. The creator's use of relevant hashtags also increases discoverability.
Summary
The creator showcases the Sephora Collection Matte(r)s Eye Palette, demonstrating its use by applying eyeshadow to their eyelid. The video highlights the palette's shades and its application for a makeup look.
Structure
- 1Showcase the closed palette
- 2Open the palette to reveal shades
- 3Apply eyeshadow to the eyelid
- 4Showcase the closed palette again
Product placement
Sephora Collection Matte(r)s Eye Palette: ACTS - its interface is operated to apply eyeshadow, a visible result comes from it. Removing it would change what happens in the video.
Original caption
New @Sephora Collection matte cool toned 9 pan palette ❤️ #affordablebeauty #sephoracollection #motd #over40makeup *not sponsored