Okay, I'll admit, I used to make eyeshadow way more complicated than it needed to be until I figured out a three-step routine that works for me pretty much every time.

@shawna.agye

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Promoted product

Patrick Ta Beauty Eyeshadow Palettes

Everyone Deserves To Feel Confident & Beautiful Everyday. A Major Beauty Brand Created By @PatrickTa #MAJORGLOW

3 videos2 creators

Why it worked

The video succeeds by framing a product demonstration as a helpful, relatable solution to a common pain point (complicated makeup routines), making the promotion feel like genuine advice.

Summary

The creator demonstrates a simple three-step eyeshadow routine using the Patrick Ta Beauty Warm Rose palette. She shows how to apply the base, lid, and inner corner shades to create a look that can be easily transitioned from day to night.

Structure

1Introduction to the three-step eyeshadow routine
2Introduction of the Patrick Ta Beauty palette
3Step-by-step application of the eyeshadow shades
4

Original caption

finally cracked the code to eyeshadow, and it only takes 3 steps 🤭 using the Warm Rose palette from @Patrick Ta Beauty #patricktabeautypartner @patrick ta @Sephora #newmakeup

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Product placement

(a) Patrick Ta Beauty eyeshadow palettes (Warm Rose, Cool Taupe, Holiday Vacancies) ACT: the creator demonstrates how to use the Warm Rose palette to create an eye look, showing the specific shades and how they blend on her skin. Removing this would change the video entirely as it is a product demonstration. (b) Sephora appears in the caption as a retailer. Removing this would not change the video content.

On-screen text

Base Shade: Deep Rose Lid Shade: Rose Nude Inner Corner: Mauve Nude this is so beautiful DAY ELEVATED Crease Shade: Deep Burgundy

Transcript

Okay, I'll admit, I used to make eyeshadow way more complicated than it needed to be until I figured out a three-step routine that works for me pretty much every time. So I'm going to show you using the new Patrick Ta Beauty eyeshadow palettes. I decided to go with Warm Rose because these are exactly the type of tones that I naturally gravitate towards. For step one, I'm taking Deep Rose on the fluffier side of my brush and applying that as my base shade. I noticed that the shadows were really soft and easy to blend, so you really don't have to do too much. Then for step two, I'm taking Rose Nude and focusing that directly on my lid. I'm flipping the brush over to the more precise side and adding Mauve Nude to my inner corner. This is so beautiful. I really do love how all six shades work so well together because it makes creating a look so easy. And if I want to take this into nighttime, I don't start over, I just build on what I already have. This came out so cute and that is why I follow these three steps. They work every single time. And now I have this elevated eye look that I love, all using just one palette.