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2 videos
28.2Talking HeadBefore / After hookLifestyle
Hook
Teaching college at 10.
@couture.to.the.max
4.1M followers · usually 133.6K views a post
Views
3.7M
Likes
322.4K
Comments
1.9K
Shares
6.8K
View velocity
+70.4K views over 4.1d · ~17.2K/day · 4 observations
Promoted product
Couture by Max Alexandermaxalexander.shop
Max Alexander, youngest fashion designer merchandise.
Why it worked
The video leverages the creator's unique "prodigy" status (Guinness World Record holder) and the inherent visual appeal of fashion design to create engaging content. The "teaching college at 10" hook is attention-grabbing, and the demonstration of creative techniques provides value to viewers interested in fashion and design.
Summary
A young fashion designer, Max Alexander, visits a college fashion design class at Universidad Andrés Bello in Santiago, Chile. He demonstrates his techniques for choosing fabric, testing its drape, and directly draping on a mannequin, inspiring the students.
Structure
- 1Introduction to Max teaching college at 10
- 2Arrival at Universidad Andrés Bello
- 3Demonstration of fabric selection and draping techniques
Original caption
Teaching college at 10. ✂️ 🪡 Max joined fashion design students at the Fashion and Textile Design School Campus at Universidad Andrés Bello, to share the way he works: choosing fabric, giving it the “floof test” and draping directly on the mannequin. 👗 We loved watching the students take inspiration from his techniques and make them entirely their own. 🙏🏻 Thank you @Universidad Andrés Bello and Francesca of @uandresbello chile for welcoming Max so warmly and inviting him into your classroom. It was an experience he will never forget. 🙏🏻❤️ 🇨🇱
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