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2 videos
58.1Talking HeadCuriosity Gap hookLifestyle
Hook
A dress with a secret.
@couture.to.the.max
4.1M followers · usually 133.6K views a post
Views
7.8M
Likes
797.2K
Comments
1.0K
Shares
5.0K
View velocity
+369.2K views over 4.1d · ~90.4K/day · 4 observations
Promoted product
Couture by Max Alexandermaxalexander.shop
Max Alexander, youngest fashion designer merchandise.
Why it worked
The video likely performed well due to the "wow" factor of a unique, transforming fashion design presented during a high-profile event like Paris Fashion Week, combined with the "secret" element that encourages viewer engagement.
Summary
This video showcases a unique gown designed by Max Alexander for Paris Fashion Week, featuring a hidden pulley system that transforms the dress and releases silk flowers on the runway. The creator, Max Alexander, is promoting their fashion brand, Couture by Max Alexander, through this demonstration.
Structure
- 1Introduction of the dress with a secret.
- 2Demonstration of the dress's transformation mechanism.
- 3The dress releasing silk flowers on the runway.
- 4
Original caption
Fashion meets engineering. ✨ 🪡 Designed by Max Alexander for Paris Fashion Week, this gown has a custom pulley system that transforms the silhouette and releases handmade silk flowers live on the runway. 🌸 Featuring 💃🏿 Fatou Feuza Diouf #ParisFashionWeek #Runway #FashionDesign #Couture #Runway
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