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65.9Talking HeadOther hookCreator Economy
Hook
Another practice day...
@innahbee
3.0M followers · usually 139.2K views a post
Views
8.7M
Likes
9.8K
Comments
56
Shares
615
View velocity
+8.2M views over 7.3d · ~1.1M/day · 7 observations
Promoted product
Pepsi Extra Fizz
Why it worked
The video combines relatable content (dance practice) with a clear call to action and a popular product, leveraging a trending dance challenge format to encourage user participation.
Summary
A dancer practices a routine, then takes a sip of Pepsi Extra Fizz before performing a new dance. The video promotes the #PepsiExtraFizzDanceChallenge.
Structure
- 1Practice session
- 2Taking a sip of Pepsi
- 3Performing a new dance routine
- 4Promoting the dance challenge
Product placement
Pepsi Extra Fizz (a carbonated soft drink) ACTS - it is shown, drunk, and promoted as part of a dance challenge. Removing it would change the video's promotional message. Pepsi Philippines (a brand) APPEARS as a tag, but removing it would not change what happens in the video.
Call to action
Original caption
Had to try the #PepsiExtraFizzDanceChallenge! One refreshing sip of the all-new Pepsi Extra Fizz and I was ready to bring out my extra moves. Don’t miss this challenge and join now! #PepsiExtraFizz #GoExtra #ExtraAF #fyp @Pepsi Philippines
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