Fixed my skin so hard.

@itzsoph02

4.7K followers · usually 1.2K views a post

Views

352.2K

Likes

47.5K

Comments

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SoundTikTok sound · original sound - aidensmvlti

Promoted product

Anua

Shop official Anua Skincare products including Heartleaf 77% Soothing Toner, Niacinamide 10% + TXA 4% Dark Spot Serum, Peach 70% Niacin Serum, Cleansing Oils, and PDRN Skincare.

12 videos10 creators

Why it worked

The video leverages a common desire for clear skin and the "no makeup" aesthetic, making the product's benefit relatable and aspirational. The creator's confident demonstration and the visible product packaging contribute to its effectiveness.

Summary

The creator demonstrates applying a skincare product to her face, claiming it has significantly improved her skin to the point where she no longer needs to wear makeup in public. She holds up the product bottle, which has the brand name ANUA visible.

Structure

1Creator applies skincare product
2Creator shows product bottle
3Creator touches face
4

Original caption

@anua_global #azelaicacid #skincare #clearskin #skincaretips

More from @itzsoph02

Product placement

ANUA (brand name appears on bottle) - a skincare product, likely a serum or treatment, that the creator is applying to her face. It ACTS as it is being used to improve the creator's skin. Removing it would change what happens in the video. Firmoo (brand name appears in on-screen text) - an eyewear company. It merely APPEARS as a discount code is offered. Removing it would not change what happens in the video.