POV: You're watching Kendall Jenner's ANUA ad 👀

@flareywings

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SoundTikTok sound · original sound - prankswnoah

Promoted product

Anua

Shop official Anua Skincare products including Heartleaf 77% Soothing Toner, Niacinamide 10% + TXA 4% Dark Spot Serum, Peach 70% Niacin Serum, Cleansing Oils, and PDRN Skincare.

19 videos17 creators

Why it worked

The video leverages a popular cultural critique of celebrity marketing to create a relatable and humorous parody that keeps the product front and center.

Summary

The creator performs a parody of a celebrity skincare advertisement by applying a product from the brand ANUA to her face. The video mocks the perceived insincerity of celebrity endorsements.

Structure

1Creator holds up an ANUA serum dropper
2Creator applies the serum to her hands and face
3Creator poses for the camera in a parody of a polished ad

Product placement

ANUA (a skincare brand) - (a) it ACTS: the creator uses it to parody a celebrity advertisement, showing the product being applied to the face. Removing it would change the entire premise of the video.

Original caption

I’m actually crying when I saw @James Welsh 💜 video.. we all know my girl don’t use anua, the makeup, the heavy filter and she barely used the product. #parody