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45.8Talking HeadPOV / Skit hookLifestyle
Hook
POV: Watching Kendall Jenner's ANUA ad
@james_s_welsh
395.3K followers · usually 29.8K views a post
Views
1.3M
Likes
56.0K
Comments
682
Shares
2.0K
Why it worked
The video leverages a popular celebrity endorsement (Kendall Jenner) and a trending product (ANUA skincare) to create relatable, humorous content that taps into current beauty trends and influencer culture.
Summary
The creator humorously mimics watching Kendall Jenner's ANUA skincare ad. He applies a serum to his hand, rubs it in, and then applies it to his face, mirroring actions often seen in beauty advertisements.
Structure
- 1Holding a dropper of serum
- 2Applying serum to hand
- 3Rubbing serum into face
- 4Smiling at the camera
Product placement
Original caption
The makeup, the filter, the product, the full bottle, the application. 👀🤭 #skincare #anua #koreanskincare
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