HEY YALL IM BACK 🥰

@sudsnpwder

4.7K followers · usually 15.4K views a post

Views

43.9K

Likes

4.5K

Comments

38

Shares

139

SoundTikTok sound · original sound - sudsnpwder

View velocity

+7.6K views over 18.0d · ~420/day · 6 observations

Promoted product

laundry powder

Why it worked

The video likely performed well due to its satisfying ASMR qualities, the visual appeal of the foam and suds, and the use of common household products in an unconventional way, tapping into the 'oddly satisfying' trend.

Summary

The video shows a person squeezing a sponge that has been covered in laundry powder and liquid. They then rinse the sponge under running water, creating a lot of foam and suds. The process is repeated multiple times.

Structure

1Applying laundry powder to a sponge
2Squeezing the sponge to create foam
3Rinsing the sponge under water
4Repeating the process
5Washing the sponge

Product placement

Ariel (laundry detergent) - acts, cleans clothes, removing it would change the video's purpose. Roma (laundry detergent) - acts, cleans clothes, removing it would change the video's purpose. Foca (laundry detergent) - acts, cleans clothes, removing it would change the video's purpose. Citrus Pine Glo (cleaning product) - acts, cleans surfaces, removing it would change the video's purpose.

Original caption

HEY YALL IM BACK 🥰 I hope y’all enjoy this combo of Ariel, Roma , Foca , and Citrus Pine Glo 🫧🍋 I finally was able to make a video after 3 long weeks 😫 It felt so good to squeeze!! I hope y’all enjoy this as much as I did ! It smelled so good, I had to save it! #spongesqueezing #satisfying #asmr #laundrypowder #powderplay