Ajax

@sudsnpwder

4.7K followers · usually 15.4K views a post

Views

44.5K

Likes

5.4K

Comments

47

Shares

169

SoundTikTok sound · original sound - sudsnpwder

Promoted product

Ajax

13 videos5 creators

Why it worked

The video taps into the popular 'oddly satisfying' and ASMR trends by visually demonstrating the creation of abundant suds from a common cleaning product, appealing to viewers' sensory preferences.

Summary

A person wearing black gloves pours Ajax powder onto a wet sponge in a sink, creating a large amount of suds. They then proceed to squeeze and manipulate the sponge, further generating foam and suds.

Structure

1Pouring Ajax powder onto a wet sponge
2Squeezing the sponge to create suds
3Manipulating the sudsy sponge
4Continuing to create foam and suds

Product placement

Ajax (cleaning powder) - used to create suds and clean a sponge. Removing it would change the video's outcome.

Original caption

Ajax with hot water 🫧 This got super sudsy !! This video was supposed to be longer but my phone overheated): I honestly loved this ! I’ve been wanting to try it for a while now after seeing sm ppl do it. I’ll be dropping a pt2 soon! After my phone cooled down I added some tydbol and some other products(; #spongesqueezing #sudsy #asmr #CleanTok #ajax