HEY LOVELIES

@ucee.white

75.0K followers · usually 32.1K views a post

Views

1.7M

Likes

56.3K

Comments

234

Shares

348

SoundTikTok sound · original sound - ucee.white

View velocity

+818.8K views over 6.4d · ~127.6K/day · 6 observations

Promoted product

Mega Growth Relaxer

the science — For over a decade, our scientists and cosmetologists have performed extensive research to understand your hair better. Based on their findings, they created a highly effective complex of natural ingredients to make your hair

Why it worked

The video provides a valuable "behind-the-scenes" look at a hair relaxing process, revealing a step (the pH test) that many viewers likely overlook. This educational "aha!" moment, combined with the relatable "day in the life" format and the clear demonstration of a positive outcome, makes the content engaging and shareable.

Summary

The creator documents her hair relaxing process using Mega Growth Relaxer, highlighting a step she previously overlooked. She emphasizes the importance of paying attention to the entire process, including a pH test to ensure the relaxer is completely rinsed out, resulting in soft and healthy hair.

Structure

1Introduction and invitation to relax hair
2Highlighting an overlooked step in the relaxing process
3Demonstrating the application of the relaxer

Original caption

Mega Growth Relaxer understood the assignment! My hair is looking relaxed, healthy and giving that effortless shine I love. 💁🏽‍♀️@megagrowthnigeria #MegaGrowthRelaxer #MegaGrowth #HealthyHairJourney

More from @ucee.white

Product placement

Mega Growth Relaxer: ACTS - used to relax hair, visible result of relaxed hair. Removing it would change the video's purpose. Mega Growth Nigeria: APPEARS - tagged in caption, likely the brand behind Mega Growth Relaxer. Removing it would not change what happens in the video.

On-screen text

HEY LOVELIES COME WITH ME TO RELAX MY HAIR USING THE MEGA GROWTH RELAXER I RECENTLY FOUND OUT THERE IS ONE STEP YOU GUYS DON'T PAY ATTENTION TO WHEN YOU RELAX YOUR I DECIDED TO PAY ATTENTION TO THE WHOLE PROCESS TODAY NORMALLY I WOULD JUST SIT DOWN AND LET MY STYLIST DO HER THING BUT THIS TIME I WAS ACTUALLY WATCHING EVERY STEP BECAUSE I WANTED TO SEE WHAT I'VE BEEN MISSING STEP 1 HAD NO IDEA THE SHAMPOO CHANGES FROM PINK TO WHITE TO SHOW THE RELAXER HAS BEEN COMPLETELY RINSED OUT I HONESTLY NEVER KNEW THIS BEFORE AFTER THAT MY STYLIST USE THE PH PAPER TO TEST MY HAIR TO CONFIRM THAT THE RELAXER CHEMICALS HAVE COMPLETELY LEFT AND MY HAIR IS BACK TO ITS NATURAL PH OF 5.0 MY HAIR FEELS SOFT LOOKS HEALTHY AND I'M DEFINITELY PAYING MORE ATTENTION TO THE WHOLE PROCESS FROM NOW ON

Transcript

HEY LOVELIES COME WITH ME TO RELAX MY HAIR USING THE MEGA GROWTH RELAXER I RECENTLY FOUND OUT THERE IS ONE STEP YOU GUYS DON'T PAY ATTENTION TO WHEN YOU RELAX YOUR I DECIDED TO PAY ATTENTION TO THE WHOLE PROCESS TODAY NORMALLY I WOULD JUST SIT DOWN AND LET MY STYLIST DO HER THING BUT THIS TIME I WAS ACTUALLY WATCHING EVERY STEP BECAUSE I WANTED TO SEE WHAT I'VE BEEN MISSING STEP 1 HAD NO IDEA THE SHAMPOO CHANGES FROM PINK TO WHITE TO SHOW THE RELAXER HAS BEEN COMPLETELY RINSED OUT I HONESTLY NEVER KNEW THIS BEFORE AFTER THAT MY STYLIST USE THE PH PAPER TO TEST MY HAIR TO CONFIRM THAT THE RELAXER CHEMICALS HAVE COMPLETELY LEFT AND MY HAIR IS BACK TO ITS NATURAL PH OF 5.0 MY HAIR FEELS SOFT LOOKS HEALTHY AND I'M DEFINITELY PAYING MORE ATTENTION TO THE WHOLE PROCESS FROM NOW ON