The video provides a clear, concise, and actionable tutorial on a popular beauty topic (eyebrow filling) using a well-known product. The creator's confident and relatable delivery, combined with the product's demonstrated effectiveness, makes it highly shareable and aspirational.
Summary
The creator demonstrates how to fill in eyebrows using the Benefit Precisely, My Brow Pencil. She explains two techniques: one for a sleek look and another for a softer, more natural appearance, emphasizing the pencil's precision and smudge-proof formula.
Structure
1Introduction and claim that brows make you hotter
2Demonstration of the Benefit Precisely, My Brow Pencil
3Technique 1: Underlining the brow with short strokes
This has been my go to pencil from @Benefit Cosmetics for forever ✨ The Precisely My Brow Pencil shade 3.5! #preciselymybrowpencil #benefitbrows #benefitpartner
More from @mckennagoddard
More breakout videos from this creator.
Using the spoolie to soften harsh lines
6Final look and recommendation to purchase
Product placement
Benefit Precisely, My Brow Pencil (acts: used to fill in eyebrows, making them appear fuller and more defined; removing it would change the video's outcome) | Benefit Cosmetics (appears: mentioned as the brand of the pencil; removing it would not change the video's outcome)
Call to action
Go get you one of your own at benefitcosmetics.com
On-screen text
We're not skipping out on eyebrows
Transcript
We're not skipping out on eyebrows. I'm going to show you how to fill in your eyebrows because it's really not that hard and I think a lot of people avoid their brows. But I said it once and I'll say it again, brows make you hotter. And I promise the technique that I use is one that any of you can do. I'm going to be using my Benefit Precisely, My Brow Pencil for this. You have seen me use this again and again and again. It's because this is a top-tier brow pencil. This is my fave. This is what I'm going to be using. Let's do these brows. There's two ways that I like to start. So sometimes I like to start with no brow gel, sometimes I like to start with brow gel first. When I start by gelling my brows first is when I'm going for like a sleek, super slick, laminated brow. But today I kind of want to do like my softer brow. Honestly, because you've been telling me you like it on me. I'm in the shade 3.5 in my brow pencil. And I typically just recommend going for one that kind of matches either the color of your actual brow hairs or the color that you are desiring. So if you have really light brows but you wish you had brunette brows, obviously deepen your shade. When I wake up in the morning, usually they're literally like this, like completely facing downwards. The first thing I do is take the spoolie side of the pencil and just brush them into the direction I want them to go. From here, we're going to do the easiest technique ever. It's literally just underline your brow. You can do one continuous line, but I think doing small strokes that connected into one long line is the best. Take it all the way from the front of the brow into the tail of the brow like that. That one step already makes the biggest difference. From that line, I like to then go in and do this natural flicking motion. So it's almost like this is my little starting point and I start right where I drew that line and go upwards with the shape of my brow. That's my brow hair start to change directions. So now they start to go more towards the side. I change the direction of the strokes and then I start to flick it towards the side. If you ever flick your brow and you get things too harsh or that's what the spoolie is for. If you want to take it and smooth off the top, it's that simple. This will not move all day. Like this color is smudge-proof, waterproof. That's why I love this formula. It's perfectly precise enough that you can get in there and do those little fake hairs. If you like a super structured brow, you can always do the same thing we did on the bottom and outline the top, but I like to leave mine more fluffy. Then you can just top it off with a clear brow gel. It comes in 12 different shades, so there's one for everybody. So I'm going to go ahead and do my other brow. Here they are completely filled in. I don't even have gel on. When they already look so flawless. Go get you one of your own at benefitcosmetics.com.
