#ad You're either born into one of two families

@heymisskatiee

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SoundTikTok sound · original sound - heymisskatiee

Promoted product

Xfinityxfinity.com

Shop great deals for students from Xfinity or check out our other offers. Fast, reliable internet and more with Xfinity

6 videos6 creators

Why it worked

The video uses relatable content about college living and creating a home, subtly weaving in the benefits of Xfinity's WiFi service and a student-specific offer. This approach makes the promotion feel less like an ad and more like a genuine recommendation.

Summary

A college student shares how she and her roommates are creating a "living room home" and highlights the importance of reliable WiFi from Xfinity. She mentions a special offer for students signing up for Gig WiFi.

Structure

1Introduction to 'family types' and choosing your home.
2Setting up the college house and the importance of the couch.
3Daily life in the house and the role of WiFi.

Original caption

XfinityPartner Home sweet home. Powered by @xfinity Don't forget, Xfinity even offers students a $200 prepaid card when you sign up for Gig WiFi 💫 Learn more @ xfinity.com/student

More from @heymisskatiee

Product placement

Xfinity (internet service provider) ACTS: provides internet service to the house, enabling various activities like watching TV, submitting assignments, and video calls. Removing it would change what happens in the video. Gig WiFi (Xfinity service) ACTS: a specific service plan offered by Xfinity that comes with a student exclusive offer. Removing it would change what happens in the video.

Call to action

Learn more at xfinity.com/student

On-screen text

#ad You're either born into one of two families a living room family or a bedroom family. And the fun part about college is you get to decide the kind of home you wanna create. My college house of soon to be eight girls is 100% a living room home and I'm partnering with Xfinity to help keep it that way. This blue couch was passed down to us from the group of girls who lived here before, and it's the heart of our home. We love this couch so much and we always end up here together at the end of every day. No matter what time of year or what kind of day we all had, you can find us here with the TV on, submitting assignments, calling our families, and spending every moment of our free time together. With so much chaos happening under one roof, reliable WiFi that keeps up with everything our house has going on. And the best part with same-day WiFi from Xfinity, we were connected from day one. before we even unpacked. When you sign up for Gig WiFi, you'll get a $200 prepaid card through the student exclusive offer. Take it from me and my almost 7 roommates and learn more at xfinity.com/ student.

Transcript

You're either born into one of two families a living room family or a bedroom family. And the fun part about college is you get to decide the kind of home you wanna create. My college house of soon to be eight girls is 100% a living room home and I'm partnering with Xfinity to help keep it that way. This blue couch was passed down to us from the group of girls who lived here before, and it's the heart of our home. We love this couch so much and we always end up here together at the end of every day. No matter what time of year or what kind of day we all had, you can find us here with the TV on, submitting assignments, calling our families, and spending every moment of our free time together. With so much chaos happening under one roof, reliable WiFi that keeps up with everything our house has going on. And the best part with same-day WiFi from Xfinity, we were connected from day one. before we even unpacked. When you sign up for Gig WiFi, you'll get a $200 prepaid card through the student exclusive offer. Take it from me and my almost 7 roommates and learn more at xfinity.com/ student.