#ad

@rileycatharine

187.3K followers · usually 8.6K views a post

Views

60.5K

Likes

483

Comments

6

Shares

15

SoundTikTok sound · original sound - rileycatharine

View velocity

+33.6K views over 16.2d · ~2.1K/day · 5 observations

Promoted product

Apartments.comapartments.com

Download Apartments.com Rental Finder by Apartments LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Apartments.com…

2 videos2 creators

Why it worked

The video effectively uses a relatable problem (stressful apartment hunting) and presents a clear, easy solution (Apartments.com) through a visually engaging and energetic demonstration. The creator's enthusiasm and the platform's demonstrated utility make it a compelling soft sell.

Summary

The creator shares how Apartments.com made finding a college apartment stress-free by allowing her to easily search, filter, and select her ideal place. The video highlights the platform's ability to simplify the often daunting process of apartment hunting.

Structure

1Introduction to Apartments.com making college apartment search easy
2Expressing dread for the apartment hunting process
3

Original caption

#ad @Apartments.com makes finding your perfect college place a breeze! #ApartmentsComPartner #ApartmentTok

More from @rileycatharine

Product placement

Apartments.com ACTS - it is a website/app used to find apartments, and the video demonstrates its use by showing the interface and discussing its features. Removing it would change the video's purpose. #ad is a label indicating sponsorship, it merely APPEARS and does not ACT.

Call to action

use Apartments.com to search filter narrow down and select your perfect place

On-screen text

#ad Apartments.com made finding my college apartment a breeze one thing I always dreaded was hunting for the perfect apartment in my small college town I was looking for a lot of things you know location price number of rooms kitchen appliances furniture utilities the list of needs is stressful and it goes on and on with Apartments.com that stress is eliminated Apartments.com makes it effortless to find your next rental or apartment never stress again about not having living options for next year use Apartments.com to search filter narrow down and select your perfect place

Transcript

Apartments.com made finding my college apartment a breeze one thing I always dreaded was hunting for the perfect apartment in my small college town I was looking for a lot of things you know location price number of rooms kitchen appliances furniture utilities the list of needs is stressful and it goes on and on with Apartments.com that stress is eliminated Apartments.com makes it effortless to find your next rental or apartment never stress again about not having living options for next year use Apartments.com to search filter narrow down and select your perfect place