I just started my second week of college here in Boston.

@bella.pivo

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Selling · Mobile App

DoorDash

https://drd.sh/8ONpZP/ ↗

Why it worked

The video effectively targets a specific demographic (students) by addressing their common pain points of limited time and budget, offering a clear, value-driven solution.

Summary

A college student explains how she uses DoorDash to save time and money during her busy semester. She highlights the benefits of the DashPass for Students subscription and provides a discount code for new users.

Structure

1Introduce the problem of being a busy student
2Introduce DoorDash as the solution
3Explain the benefits of DashPass for Students
4Show the app in use
5Provide a discount code

Product placement

DoorDash app and DashPass for Students subscription are mentioned and shown on screen.

Call to action

Use my code BELLAXDD for $10 off your first order

On-screen text

$4.99 per month Sign up for DashPass for Students -$0 delivery fees on all eligible DoorDash orders -save an average of $5 per DoorDash order -5% DoorDash credits on eligible pickup orders -member only DashPass meals Use my code BELLAXDD for $10 off your first order

Original caption

#ad Think smarter, not harder by using DashPass for Students! Use my code BELLAXDD to get $10 off your first order Terms & restrictions apply - https://drd.sh/8ONpZP/ #DoorDash #DashPassforStudents #DashPass

More from @bella.pivo

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Transcript

I just started my second week of college here in Boston. And I know I'm going to be so busy this semester that I'm always looking for ways to save myself time and money. I know I can always count on DoorDash to order from my favorite local restaurants. Whether it's a late night or you're just studying, DoorDash always has you covered. DashPass for students is so worth it. You can save yourself an average of $5 per order, including all of these other perks for just $4.99 a month. Use my code to get $10 off your first order.