Nathan Weyland for CA Post

@californiapost

70.2K followers · usually 1.2K views a post

Views

175.3K

Likes

9.0K

Comments

1.9K

Shares

2.2K

SoundTikTok sound · original sound - californiapost

Why it worked

The video likely resonated due to its stark depiction of a social issue directly impacting a well-known institution, creating a sense of urgency and concern among viewers.

Summary

This video shows a homeless encampment located near the UC Berkeley campus. The encampment features numerous tents, trash, and debris, creating an unsettling environment.

Structure

1Introduction to the scene near UC Berkeley
2Visuals of the homeless encampment
3Close-ups of tents and trash
4Broader view of the encampment's proximity to campus buildings

Call to action

On-screen text

Nathan Weyland for CA Post UC Berkeley parents greeted by homeless encampment as they drop off their kids on campus CALIFORNIA POST

Original caption

A California mom has slammed Berkeley officials over a sprawling homeless encampment close to her son’s UC Berkeley housing, where rows of tents are surrounded by heaps of trash and debris. Read more at the link in bio.