Instagram/@basedinmalibu Luxury LA brand

@californiapost

70.2K followers · usually 1.2K views a post

Views

174.2K

Likes

11.8K

Comments

1.7K

Shares

214

SoundTikTok sound · original sound - californiapost

Why it worked

The video likely resonated due to its controversial nature, highlighting a social issue within a luxury retail setting, which sparked public discussion and outrage.

Summary

A video highlights a luxury brand, Aviator Nation, in Austin, where a homeless man was seen sleeping in one of their chairs. The creator expresses that this situation is "not okay."

Structure

1Introduction of the scene and brand
2Observation of a homeless man sleeping in the store
3Description of the store as expensive
4Creator's commentary on the situation

Product placement

Aviator Nation (brand): Appears as a neon sign in the store. Removing it would not change what happens in the video. Instagram (social media platform): Appears as a watermark. Removing it would not change what happens in the video.

On-screen text

Instagram/@basedinmalibu Luxury LA brand dragged online for letting homeless man sleep in one of their stores CALIFORNIA POST Aviator Nation in Austin, a very expensive store. And this is what's going on. This is like not okay.

Transcript

Aviator Nation in Austin, a very expensive store. And this is what's going on. This is like not okay.

Original caption

“This is not OK.” A customer called out an expensive LA brand for letting a homeless man sleep on a chair in its Austin store while shoppers browsed nearby. Read more at the link in bio.