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YouTube/California Governor Gavin Newsom

@californiapost

70.2K followers · usually 1.2K views a post

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188.1K

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8.9K

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Why it worked

The video likely performed well due to the unexpected praise from a political figure towards a program associated with a political opponent. This contrast and the nuanced discussion of a potentially controversial topic would have generated significant engagement and discussion.

Summary

Governor Gavin Newsom discusses the "Trump Accounts" program, which provides money to American children. He praises the program's effectiveness and the administration's efforts, suggesting that people should focus on the benefits rather than the political aspects.

Structure

1Newsom praises Trump Accounts
2Discusses the program's effectiveness and scale
3Reflects on his own past decisions regarding the program's naming
4Highlights the program's objective success
5Encourages focus on the program's benefits over politics

Product placement

YouTube/California Governor Gavin Newsom (appears, does not act, removing it would not change what happens in the video); CALIFORNIA POST (appears, does not act, removing it would not change what happens in the video); Trump Accounts (acts, is a program that gives money to American children, removing it would change what happens in the video)

On-screen text

YouTube/California Governor Gavin Newsom Gavin Newsom praises Trump Accounts as the best thing the president has ever done CALIFORNIA POST • pushing back against Trump, And this was one of the really outstanding things that this administration And they deserve a lot of credit. Did you sign the Newsom kids up for Trump? I know, well, I joked, I joked about this. You know, 5.5 million accounts that are eligible in California. I said the biggest mistake I made call them Newsom Accounts. And if I had, have been so upset and been controversial. have created energy around it and people would But Trump's Trump for a reason. He became president for a reason. He knows how to help brand himself. But I think it's also the challenge, right? objective challenge. It's not a subjective cheap shot is I do think people are going to be hesitant a Trump Account. And I just, you know, all people, I take a back seat. So maybe none, maybe a handful of people. I'm pretty aggressive pushing back but not on this? And this was one of the really outstanding things that this administration has done. a lot of credit. And I hope people get the benefit of this program and don't look at the politics of it. CALIFORNIA POST

Original caption

In a rare moment Gov. Gavin Newsom had good things to say about President Trump. He praised the president’s “Trump Accounts” which give money to American children. “They deserve a lot of credit and I hope people get the benefit of this program and don’t look at the politics of it.” Read more at the link in bio.