Promoted product
Cowgirl Boots
Why it worked
The video taps into the 'Ross haul' trend, leveraging the excitement of finding a trendy, aesthetically pleasing item at a discount retailer.
Summary
The creator showcases a pair of brown cowgirl boots with decorative bows and lace that she found at a Ross store. The video highlights the aesthetic details of the boots while they are still on the store shelf.
Structure
- 1Creator shows boots on the shelf
- 2Close-up of the bow and lace detail
- 3Full view of the boots
- 4Final shot of the boots in the store
Product placement
Ross: a retail store where the boots are purchased. It appears as a store location and branding on the price tags. Removing it would change the context of where the item was found, but it is not the product being sold. The boots themselves are the product.
On-screen text
New Cowgirl Boots At Ross