The video leverages a popular, trending product (Olipop) and a desirable, seasonal flavor (Caramel Apple) in a relatable "haul" format. The creator's genuine excitement and the decision to buy two create a sense of urgency and desirability.
Summary
The creator is in a grocery store and picks up a can of Olipop Caramel Apple soda. They express excitement about finding it and decide to buy two cans.
Structure
1Creator is in a store aisle with Olipop sodas
2Creator highlights the Caramel Apple flavor
3Creator expresses excitement about the find
Original caption
It was only right to get two!!! @OLIPOP this was the best find of the day!!!! #caramelappleolipop #olipop
More from @raveypavey
More breakout videos from this creator.
4
Creator decides to purchase two cans
Product placement
Olipop (acts): A brand of soda that is being purchased and reviewed. Removing it would change the video's topic. Olipop (appears): Cans of Olipop are visible on a store shelf. Removing them would not change the video's topic.
On-screen text
caramel apple
olipop
Limited Edition
Supports Digestive Health
Prebiotics
Botanicals
Plant Fiber
Non GMO
12 fl oz (355 mL)
5g
of sugar per can
Transcript
It was only right to get two!!! @OLIPOP this was the best find of the day!!!! #caramelappleolipop #olipop