Why it worked
The video taps into a common consumer interest in comparing products from different regions, particularly in beauty, and highlights a tangible difference (price) that makes the comparison engaging.
Summary
The video compares American and French sunscreens by applying them to different sides of the face. It highlights the price difference between a Skinceuticals sunscreen ($50) and a Lancôme sunscreen ($75).
Structure
- 1Applying American sunscreen to one side of the face
- 2Applying French sunscreen to the other side of the face
- 3Showing the price difference between the two sunscreens
- 4Holding up the Skinceuticals and Lancôme sunscreen tubes
Product placement
SKINCEUTICALS Advanced Brightening UV Defense Sunscreen SPF 50: ACTS - it is applied to the face, and its price ($50) is shown. Removing it would change the comparison. LANCOME UV EXPERT TONE UP MILK SPF 50: ACTS - it is applied to the face, and its price ($75) is shown. Removing it would change the comparison.