Yo-chi opens in London today!!

@jemimatrenchard

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SoundTikTok sound · original sound - stevelacyoffline

Promoted product

Yo-Chi

Chi Is at the heart of everything we do

4 videos3 creators

Why it worked

The post leverages the visual appeal of a popular food item (frozen yogurt) with a wide variety of customizable toppings, creating a sense of abundance and indulgence that resonates with viewers. The creator's enthusiastic tone and the "gifted" aspect add an aspirational and relatable element.

Summary

This photo post showcases the opening of a Yo-chi frozen yogurt shop in London, highlighting its various toppings and flavors. The creator expresses excitement about the offerings, particularly the tart yogurt and sweet additions, and mentions that their own order was gifted.

Structure

1Announcing Yo-chi's London opening
2Showcasing signature tart and classic vanilla flavors
3Highlighting fruit and sweet topping options
4

Original caption

I got the chance to visit ahead of the launch today!! Here’s a look inside 👀 and what it would have cost me at the end 🍦 (however this was very kindly gifted!) #yochi #yochilondon #yochiuk #londonfoodguide #frozenyoghurt

More from @jemimatrenchard

Product placement

Yo-chi (a frozen yogurt shop) ACTS - it is the place being visited and reviewed, and its products are shown and described. Removing it would change what happens in the video. Yo-chi London (a location) ACTS - it is the specific place being visited and reviewed. Removing it would change what happens in the video. Yo-chi UK (a location) ACTS - it is the specific place being visited and reviewed. Removing it would change what happens in the video. Tim Tams (a brand of cookie) APPEARS - they are a topping option. Removing them would not change what happens in the video. Candy Kittens (a brand of gummy candy) APPEARS - they are a topping option. Removing them would not change what happens in the video. Bueno (a brand of chocolate) ACTS - its sauce is featured as a topping. Removing it would change what happens in the video.

On-screen text

Yo-chi opens in London today!! Here's a first look if you're yet to get over there 👀 🇬🇧 🍦 SIGNATURE TART CLASSIC VANILLA And the tartness is just perfect with all of the sweet toppings I'm about to pile on 💜 Just LOOK at the swirl 😍 Isn't she perfect?! First up - the fruit section!! There's even an apple pie filling and a crumble topping for the UK launch 🤩 Whole tim tams? You have to be jokingggg 🤪 The mochis are also unreal And candy kittens?! You're spoiling us If you don't add the chocolate beans and cookie dough, we can't be friends x I have missed them sooo much! My fav part of yochi 😍 And THESE cookie chunks 😋 And the hot bueno sauce is just immense x More of the hot section 😜 Unreal imo Mine was luckily gifted You would NEVER normally see me packing my yochi this full 😂 But when life gives you lemons (or free yochi) am I right?! For full transparently this would have been £13

It is a sweet treat!! Not brekkie 🤠🤭 #yochi #yochilondon #frozenyoghurt

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Such a beautiful few days staying on the coast 😍 #cornwallholiday #cornwall #c