The video taps into a popular aesthetic trend (90s supermodel blowout) and uses a relatable "brief" to create intrigue, showcasing a dramatic and satisfying hair transformation.
Summary
A hairstylist transforms a client's wet hair into a voluminous 90s-inspired blowout. The video highlights the dramatic change in hairstyle, emphasizing the "fit" look requested by the client.
Structure
1Client sits with wet hair, brief is "just make me look fit"
2Hairstylist begins styling the hair
3Hair is transformed into a voluminous blowout
4Client reacts to the finished look
Product placement
L'Oréal Professionnel: ACTS - it is a brand of hair products used in the video to style the model's hair. Removing it would change the context of the hair styling process. L'Oréal Professionnel: APPEARS - it is visible as a logo on the cape worn by the model. Removing it would not change what happens in the video.
Original caption
90s supermodel blowout r u kidding 😭🌬️ thank you @L’Oréal Professionnel @edwardtaylorhair we used the metal detox range 🖤#hairinspo #blowout #90shair #90sblowdry #jessicaalbahair