Why it worked
The video leverages a relatable and humorous scenario of relationship dynamics around personal care and beauty products, using a trending audio or format to amplify its reach.
Summary
The creator humorously questions why her boyfriend is teaching her a wavy hair routine, implying he uses better hair products than she does. She thanks him and tags hair product brands like Curlsmith and Feel Wavy.
Structure
- 1Creator questions boyfriend teaching her hair routine
- 2Implies boyfriend has better hair products
- 3Thanks boyfriend and tags hair product brands
Product placement
Curlsmith (ACTS - it is a brand of hair products that the creator is implying her boyfriend uses and is better than hers, suggesting it's a product that can be used to achieve good hair results. Removing it would change the context of the video.)
Feel Wavy (ACTS - it is a brand of hair products that the creator is implying her boyfriend uses and is better than hers, suggesting it's a product that can be used to achieve good hair results. Removing it would change the context of the video.)