Why it worked
The video likely worked due to its relatable and unexpected premise of using diaper rash ointment on the face, creating curiosity and a desire to see the outcome. The creator's direct address to the camera and the eventual smile despite the visible irritation add an element of authenticity and intrigue.
Summary
The video shows a young woman with visibly irritated and red skin on her face, presumably the result of using diaper rash ointment. She looks into the camera, tilting her head and showing different angles of her face. Later, she picks up a mug and smiles, seemingly unbothered by her skin condition.