how are my lashes so long?

@glowithlyss

15.6K followers · usually 4.4K views a post

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SoundTikTok sound · original sound - glowithlyss

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+11.9K views over 4.3d · ~2.8K/day · 5 observations

Promoted product

Lash Serum

High-performance serum for elegantly long, thick-looking lashes and full brows.

2 videos2 creators

Why it worked

The video directly answers a common beauty question with a relatable and seemingly simple routine, featuring a product that delivers visible results. The creator's personal endorsement and comparison to a previously disliked product add authenticity.

Summary

The creator shares her routine for achieving long lashes, highlighting the use of a specific lash serum and castor oil. She also briefly mentions using a lash curler and a mascara she dislikes.

Structure

1Introduction and common question
2Revealing the products used
3Demonstrating the lash serum
4Showing the lash curler

Original caption

Replying to @seoulbyruby let’s talk eyelashes! As a girl who tries to stick to natural approaches to beauty, I’m loving this one✨🦋🌸

More from @glowithlyss

Product placement

Lash Serum (ACTS - applied to lashes, visibly grows them, removing it would change the video's outcome); Mascara (APPEARS - shown on screen, but the creator states she will never use it, removing it would not change the video's outcome); Castor Oil (ACTS - applied to eyebrows and lashes, removing it would not change the video's outcome)

On-screen text

how are my lashes so long? Reply to @seoulbyruby What do you use on your lashes?

Transcript

I get a lot of people asking me what I put on my lashes. Here they are. Thank you. So let me just tell you what I do. I will give you the exact routine. This is my little makeup corner. I've been doing serum on my lashes. And guys, look at the growth. I'm a serum believer. I used to use another kind that's pretty popular, but it would like, dome in my eyes. I can't explain it, but it was not good. This one, lot more gentler, and it's growing the lashes. I always use a curler. Nothing crazy at all. This is just, like, from Target. And then the mascara I will never not use is this one right here. And that's it. That's my lashes. That's all. Nothing crazy. Um, but this serum is, like, wonders. Seriously. Love it. And like I said, much more gentler on my lashes. I'm a fan. I also use Castor Oil, and I put that on my eyebrows and lashes occasionally. Not too often, but this one I'm sticking to.