Essence haul

@thewekwkw

1.1K followers · usually 566 views a post

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SoundTikTok sound · original sound - ghostixzx

Promoted product

Essence makeup products

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

Why it worked

The video likely performed well due to its clear and concise presentation of popular, affordable beauty products. The use of on-screen text for product identification and the aesthetic arrangement of the items cater to a visually driven platform like TikTok.

Summary

The video showcases a haul of Essence beauty products, including two eyeshadow palettes, a lip gloss, a lip liner, and an eyebrow gel mascara. Each product is displayed individually with its name and shade shown on screen.

Structure

1Introduction of Essence haul
2Showcase of 'the ROSE edition' eyeshadow palette
3Showcase of 'the NUDE edition' eyeshadow palette
4Showcase of Extreme Shine Volume Lipgloss

Original caption

#essence #haul #fyp #viral #global

More from @thewekwkw

Product placement

Essence (brand): appears as a logo and name on multiple makeup products. Removing it would not change what happens in the video, but it identifies the brand of the products shown. Essence the ROSE edition eyeshadow palette: acts as a product being shown and described. Removing it would change the video as it is a focus of the content. Essence the NUDE edition eyeshadow palette: acts as a product being shown and described. Removing it would change the video as it is a focus of the content. Essence Extreme Shine Volume Lipgloss 14 Biscuit Bliss: acts as a product being shown and described. Removing it would change the video as it is a focus of the content. Essence 8h matte lip liner 17 Must have Brown: acts as a product being shown and described. Removing it would change the video as it is a focus of the content. Essence Make me brow eyebrow gel mascara 05 Chocolaty Brows: acts as a product being shown and described. Removing it would change the video as it is a focus of the content.

On-screen text

Essence haul Eyeshadow palette 20 Lovely in Rose Eyeshadow palette 10 Pretty in Nude Lipgloss 14 Biscuit Bliss Lip liner 17 Must have Brown Eyebrow gel mascara 05 Chocolaty Brows

#essence #dm #fyp #viral #global @essence.cosmetics

225.2Kviews@thewekwkw

163

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Essence the NUDE edition eyeshadow palette

92.4Kviews@thewekwkw