new essence @ shoppers!

@emma.s.alvarez

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SoundTikTok sound · cherry

Promoted product

essence

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

10 videos8 creators

Why it worked

The video taps into the popular trend of "makeup hauls" and "new beauty finds," specifically focusing on affordable drugstore brands like Essence, which resonates with a budget-conscious audience. The creator's excitement and promise of future reviews create anticipation and encourage engagement.

Summary

The creator shares a haul of new Essence makeup products found at Shoppers Drug Mart, highlighting various items like eyeshadow palettes, lip glosses, primers, and setting powders. They express excitement about trying the products and promise future review videos.

Structure

1Introduction to new Essence products at Shoppers Drug Mart
2Showcasing the Hourglass palette dupe and plumping lip gloss
3Highlighting glow bombs, primers, and serum sprays

Original caption

Omg @essence cosmetics I am so excited! @Shoppers Drug Mart @shoppersbeauty #essencecosmetics #makeupdupe #beautydupes #affordablemakeup #makeupfinds

More from @emma.s.alvarez

Product placement

essence: (a) it ACTS — its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. This includes the "radiant light face palette", "plumping lipgloss", "balm of sunshine face & body glow balm", "glowcerin glycerin lip treatment", "glow like honey dewy primer", "glow like honey serum spray", "bouncy plump hydrating dewy spray", "pure nude highlighter", "silky blur translucent loose setting powder", "brighten up! banana powder", "banana loose powder", "correct & conceal under eye brightening concealer", "the mauve edition mini eyeshadow palette", "the nude edition mini eyeshadow palette", "the peach edition mini eyeshadow palette", "the brown edition mini eyeshadow palette", "the rose edition mini eyeshadow palette", "fix & last 18h fixing spray", "juicy bomb body mist", "lash princess liner", "lash princess liner waterproof", "lash princess liner white kajal pencil", "long-lasting eye pencil", "stay & play gel eyeliner", "soft touch bouncy glow blush", "drop of sunshine bronzing drops", "drop of sunshine highlighting drops", "kabuki buffer brush". Shoppers Drug Mart: (b) it merely APPEARS — a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.

Call to action

Follow so you can see the reviews on those.

On-screen text

new essence @ shoppers!

Transcript

Okay, this is your sign to check your local shoppers for all these new essence releases. Because I found so much good stuff, so I need to show you guys. Starting off with what I was most excited for, which is this hour-glass palette dupe. I cannot wait to try them. I'm gonna make a video on this. I also found this plumping lip gloss and then these glow bombs. I had to pick up the lighter shade. So don't worry, I'm also going to be posting a review on this. But I've been seeing this everywhere and it was just not on my shoppers for the longest time. Okay, I also found this honey grip primer and they also had a serum spray for only $6.99. I didn't pick it up today, but probably next time. Okay, I also found these concealers. I don't think these are new. I'm still waiting on the ones that are in the states to come to Canada because Shelby Ann keeps talking about it and apparently it's so good. How cute are these little eyeshadow palettes though? They had so many different variations. They had like peach, brown, pink, mauve, all the different shades. And these were also $6.99, which I feel like is a pretty good price for four different eyeshadows. And then they had the rose edition. Okay, next I found these lip treatment masks and I actually haven't heard anyone talk about these, but I did buy the pink one. So don't worry, there will also be a review coming on that. And they had all these new powders like none of this was here last time I was at shoppers like a week ago. And they had all these blushes, bronzers, highlighters too. I've tried the highlighter and it's really good. And yeah, I ended up picking up the palette, the glow bomb and the lip mask. So make sure to follow so you can see the reviews on those. And I'll see you guys in the next one. Bye.