Essence products that are being discontinued

The video taps into a common consumer concern about product availability, specifically focusing on popular and affordable makeup brands. By highlighting discontinued items, it creates a sense of urgency and potential scarcity, encouraging engagement from viewers who may want to purchase these items before they are gone.

The video showcases several Essence cosmetic products, including eyeshadow palettes and blushes, highlighting that these items are being discontinued. The creator displays various product lines like 'Nude Edition' and 'Rose Edition' eyeshadows, and 'Baby Got' series blushes and bronzers.

essence: ACTS - its products are shown and discussed as being discontinued. Removing it would change what happens in the video. essence: APPEARS - a logo on the products. Removing it would not change what happens in the video.