I'VE ALWAYS BEEN TOLD THAT

@thesolewomens

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SoundTikTok sound · original sound - thesolewomens

Promoted product

Nike Air Force 1

Get the shoe that was made to fly. The iconic look of the AF1 has been reimagined with breathable, lighter materials.

10 videos5 creators

Why it worked

The video effectively taps into the trend of personalized fashion and self-expression, showcasing a creative process that resonates with viewers who value unique items. The creator's passion and the visual appeal of the customized sneakers make the content engaging and aspirational.

Summary

Emilia Poyiadgi, a London-based artist and designer known as 'The Little Customs,' customizes Nike Air Force 1 sneakers, turning them into wearable art. She shares her journey from university to creating unique, personalized designs that allow people to express their identity.

Structure

1Introduction to the creator and her craft
2The origin story of customizing Air Force 1s
3The philosophy behind custom sneakers as wearable art
4

Original caption

Whether you keep them classic or add a personal touch. 🎨👩🏻‍🎨 @thelittlecustoms tells us all about what defined her creative journey and how the Air Force 1 has always been her canvas.

More from @thesolewomens

Product placement

Nike Air Force 1 (shoes): acts - the creator customizes and sells these shoes, making them a wearable art form. Removing them would fundamentally change the video's subject. The creator's brand, 'The Little Customs,' is also mentioned and acts as the name of her business, which is tied to customizing these shoes. Removing it would change the identity of the business.

On-screen text

I'VE ALWAYS BEEN TOLD THAT FREELANCE ART AND A CREATIVE CAREER IS NOT A STABLE CAREER CHOICE, AND THAT THERE'S NO MONEY IN ART. FOR A CHALLENGE! I'M EMILIA POYIADGI ARTIST AND DESIGNER, ALSO KNOWN AS THE LITTLE CUSTOMS. IT WAS MY BEST FRIENDS AND I DECIDED TO CUSTOMISE AIR FORCE ONES. I LOVE HANDMADE GIFTS, SO I THOUGHT THIS WAS THE PERFECT TIME TO TRY SOMETHING NEW. YEAH, THE REST IS HISTORY! ONE DAY I WAS AT UNIVERSITY, I DECIDED I WANTED TO DO SOMETHING ALONGSIDE I DECIDED TO START POSTING MY WORK ONLINE THE LITTLE CUSTOMS. THE LITTLE CUSTOMS. WHEN SOMEONE WEARS ONE OF MY PIECES I WANT THEM TO FEEL CONFIDENT IN WHO THEY ARE. A REPRESENTATION OF THEM AND THEIR UNIQUE QUALITIES. SNEAKERS ARE SUCH AN INTERESTING CANVAS BECAUSE THEY'RE WEARABLE ART. YOU CAN TAKE A PLAIN SNEAKER, INTO SOMETHING THAT REPRESENTS YOU AND YOUR UNIQUE IDENTITY, WHICH IS SOMETHING THAT EVERYONE SHOULD EMBRACE. I REMEMBER WHEN I FIRST STARTED SIXTH FORM AND WE COULD WEAR AND IT WAS ALWAYS THE WHITE AIR FORCES. THEY'RE TIMELESS, THEY'RE CLEAN, AND THEY FIT WITH MY EVERYDAY STYLE TO YOUR HEIGHT, SO WHAT'S NOT TO LOVE? WHEN I SEE PEOPLE WEARING MY ART, IT FILLS ME WITH PRIDE BECAUSE I'VE TAKEN MY ART BEYOND THE STUDIO COME TO LIFE, AND THAT MAKES ME HAPPY.

Transcript

I'VE ALWAYS BEEN TOLD THAT FREELANCE ART AND A CREATIVE CAREER IS NOT A STABLE CAREER CHOICE, AND THAT THERE'S NO MONEY IN ART. FOR A CHALLENGE! I'M EMILIA POYIADGI ARTIST AND DESIGNER, ALSO KNOWN AS THE LITTLE CUSTOMS. IT WAS MY BEST FRIENDS AND I DECIDED TO CUSTOMISE AIR FORCE ONES. I LOVE HANDMADE GIFTS, SO I THOUGHT THIS WAS THE PERFECT TIME TO TRY SOMETHING NEW. YEAH, THE REST IS HISTORY! ONE DAY I WAS AT UNIVERSITY, I DECIDED I WANTED TO DO SOMETHING ALONGSIDE I DECIDED TO START POSTING MY WORK ONLINE THE LITTLE CUSTOMS. THE LITTLE CUSTOMS. WHEN SOMEONE WEARS ONE OF MY PIECES I WANT THEM TO FEEL CONFIDENT IN WHO THEY ARE. A REPRESENTATION OF THEM AND THEIR UNIQUE QUALITIES. SNEAKERS ARE SUCH AN INTERESTING CANVAS BECAUSE THEY'RE WEARABLE ART. YOU CAN TAKE A PLAIN SNEAKER, INTO SOMETHING THAT REPRESENTS YOU AND YOUR UNIQUE IDENTITY, WHICH IS SOMETHING THAT EVERYONE SHOULD EMBRACE. I REMEMBER WHEN I FIRST STARTED SIXTH FORM AND WE COULD WEAR AND IT WAS ALWAYS THE WHITE AIR FORCES. THEY'RE TIMELESS, THEY'RE CLEAN, AND THEY FIT WITH MY EVERYDAY STYLE TO YOUR HEIGHT, SO WHAT'S NOT TO LOVE? WHEN I SEE PEOPLE WEARING MY ART, IT FILLS ME WITH PRIDE BECAUSE I'VE TAKEN MY ART BEYOND THE STUDIO COME TO LIFE, AND THAT MAKES ME HAPPY.