I'VE ALWAYS BEEN

@thesolewomens

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SoundTikTok sound · original sound - thesolewomens

Promoted product

Nike Moon Shoe

Find the Nike Moon Shoe OG Women's Shoes at Nike.com. Free delivery and returns.

4 videos

Why it worked

The video effectively demonstrates the versatility of the Nike Moon Shoes by styling them in two contrasting ways, appealing to a desire for both fashion-forward and comfortable looks. The creator's personal styling advice and confident delivery make the product aspirational and relatable.

Summary

The creator showcases two distinct outfits, one more tailored and the other more casual, both featuring Nike sneakers. She emphasizes how the sneakers can be styled up or down, making them versatile for different occasions.

Structure

1Introduction and initial outfit concept
2Styling the tailored blazer look
3Transition to the off-duty look
4Styling the casual off-duty look

Original caption

The Moon Shoe is for the girls who refuse to blend in 🌙 #nikemoonshoe

More from @thesolewomens

Product placement

Nike: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The shoes are shown being worn and are the focus of the styling. Removing the Nike branding would change what happens in the video. (b) it merely APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. The Nike logo is visible on the jacket and the shoes.

Call to action

you'd better get in these.

On-screen text

I'VE ALWAYS BEEN GIRLY, BUT I THINK I CAN PULL THESE OFF. LET'S PLAY DRESS UP. A TAILORED BLAZER. I JUST WANTED TO MAKE IT MORE FUN, MORE ME. A CUTE LITTLE KNEE-HIGH SOCK AND AN OVERSIZED BAG. TONAL RIGHT DOWN TO MWAH. I'M CALLING THIS MY OFF DUTY LOOK. THE TRAINERS DO AND I'M OUT FIT SIMPLE, CLEAN AND EASY. BUT OBVIOUSLY I COMPLETELY PLAIN. A DOT MOMENT, A CROCHET HAT JEWELLERY. I'M CALLING THIS MY HOT GIRL ERRANDS LOOK. TIL I DIE. IT'S THE EASIEST EFFORTLESS TRYING TOO HARD. AND THIS COLOUR, I LOVE IT. THESE LOW PROFILE. IT KEEPS ME COOL AND FRESH. AND THAT'S YOU'D BETTER GET IN THESE. SOLE WOMENS

Transcript

I've always been girly, but I think I can pull these off. Let's play dress up. A tailored blazer. I just wanted to make it more fun, more me. A cute little knee-high sock and an oversized bag. Tonal right down to mwah. I'm calling this my off duty look. The trainers do and I'm outfit simple, clean and easy. But obviously I completely plain. A dot moment, a crochet hat jewellery. I'm calling this my hot girl errands look. Til I die. It's the easiest effortless trying too hard. And this colour, I love it. These low profile. It keeps me cool and fresh. And that's you'd better get in these.