You guys, that's me!

@coconutcathy

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SoundTikTok sound · original sound - coconutcathy

Promoted product

KAYALI Yum Lip & Body Collection

Shop Yum Lip & Body Collection: luxurious body creams and lip balms infused with gourmand fragrances. Hydrating rituals with KAYALI Dream Elixir.

Why it worked

The video leverages the creator's personal excitement and direct involvement in the campaign to build authenticity, while clearly demonstrating the product's texture and benefits.

Summary

The creator announces her participation in the campaign for the new Kayali Yum Lip & Body collection. She demonstrates the application of the body cream and lip balm while encouraging viewers to sign up for early access on the Sephora app.

Structure

1Creator reveals her role in the campaign
2Introduction of the body cream collection
3Demonstration of the body cream application
4Introduction and demonstration of the lip balm

Original caption

I BEEN KEEPING A SECRET FROM YOU GUYS... not only did i get to try the NEW @KAYALI Silk Soufflé Body Cream early & Cashmere Kiss Lip Balm early ... i was also in the campaign Don't miss early access! Sign up now on the @sephora app and shop August 27, before it launches in stores and online on August 28. #ad #kayali #sephora

More from @coconutcathy

Product placement

KAYALI (a): The brand whose products are being demonstrated, applied, and pitched. Removing it would change the entire video. Sephora (a): The platform where the products are exclusively available for early access. Removing it would change the call to action.

Call to action

Join the waitlist on the Sephora app now

On-screen text

KAYALI YUM LIP & BODY COLLECTION Join the waitlist on the Sephora app now Silk Soufflé Body Cream Cashmere Kiss Lip Balm August 27 on the Sephora app <3 Sign up now for early access on the Sephora app

Transcript

You guys, that's me! Kayali is launching a lip and body care collection and the secret has finally been revealed. And let me tell you all about it. There's their new Silk Soufflé Body Cream in Yum Pistachio Gelato and Yum Boujee Marshmallow. It's thick, it's hydrating, the same long-lasting scent we know and love. It's lightweight, it's not sticky. If you want to smell edible, it's the first step to your layering routine. And top it all off with the iconic Kayali fragrances. This is insane and you guys are going to absolutely love it. And this is the new Cashmere Kiss Lip Balm. It has a squishy applicator and the scents are insane. It's hydrating, it's glossy, it is so smooth on the lips. You guys are actually going to be obsessed. She's perfect, insane. Launching August 27 on the Sephora app. You can join the waitlist on Sephora right now. Let me know what you think.