KAYALI YUM VANILLA CUPCAKE 108 is finally here

@damnitjanett

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SoundTikTok sound · original sound - artbovemusic

Promoted product

KAYALI Yum Vanilla Cupcake 108

Playful gourmand with zesty lemon, pink pepper, coconut milk, caramel & buttercream. Comforting, nostalgic, joyful scent. Available in 100ml, 50ml & 10ml sizes.

Why it worked

The video leverages scarcity by highlighting that the product is sold out in major retail stores, creating immediate urgency for viewers to purchase it through the provided TikTok Shop link.

Summary

The creator reviews the new KAYALI Yum Vanilla Cupcake 108 perfume, highlighting its scent notes and bottle design. She informs viewers that while it is sold out in stores like Sephora, it is still available for purchase via TikTok Shop.

Structure

1Product reveal and availability update
2Scent profile and development story
3Sensory review of the fragrance
4Visual showcase of the bottle
5

Original caption

KAYALI’s yum vanilla cupcake is here!!🧁✨ over 500 sold in 1 day omg @KAYALI @Sephora #sephoralaunch #sephora #sephoradropshop #kayali #kayaliyumvanillacupcake108

More from @damnitjanett

Product placement

KAYALI (a) ACTS: the creator demonstrates the perfume bottle, sprays it, and describes its scent notes and the development process. Removing it would change the entire video. Sephora (b) APPEARS: mentioned as a store where the product is sold out. Removing it would not change the video. TikTok Shop (a) ACTS: mentioned as the platform where the product is still available for purchase. Removing it would change the video's call to action.

Call to action

make sure you don't miss out

On-screen text

KAYALI YUM VANILLA CUPCAKE 108 sold out in stores still avail on tts!! if you wanna smell like an actually edible vanilla cupcake this scent is for you it's called vanilla cupcake 108 because it actually took 108 tries to in fact this scent has notes of lemon sugar rainbow sprinkles, white caramel with sweet milk and i will say the sweet milk and vanilla frosting really comes out in here i know a lot of people are concerned about the lemon sugar but it's actually not that lemony at all this is gourmand decadent sugary vanilla heaven and look how cute the bottle is it has these little sprinkles literally gone in all stores so if you want it, make sure you don't miss out because this is my favourite launch yet

Transcript

KAYALI YUM VANILLA CUPCAKE 108 is finally here and if it's sold out in all your Sephoras just like mine, you can now order them on TikTok Shop where they're still in stock for now. If you wanna smell like an actually edible vanilla cupcake, this scent is for you. It's called Vanilla Cupcake 108 because it actually took 108 tries to perfect this scent. In fact this scent has notes of lemon sugar, rainbow sprinkles, white caramel with sweet milk and I will say the sweet milk and vanilla frosting really comes out in here. I know a lot of people are concerned about the lemon sugar but it's actually not that lemony at all. This is gourmand, decadent, sugary vanilla heaven and look how cute the bottle is. It has these little sprinkles. Literally gone in all stores so if you want it, make sure you don't miss out because this is my favourite launch yet.