Don't let a DOG MOM see this...

@mypawwings

1.6K followers · usually 2.3K views a post

Views

285.1K

Likes

3.6K

Comments

136

Shares

7.2K

SoundTikTok sound · Be My Baby

Promoted product

Pawswagmiveas.store

Pawings

3 videos

Why it worked

The video leverages a humorous and relatable "dog mom" angle, combined with the novelty of dressing up a pet in a wig, which appeals to a broad audience on social media. The short, visual format and clear call to action encourage engagement.

Summary

The video showcases a product called "Pawswag," which are wigs designed for dogs. It shows the product in a store, then demonstrates putting a wig on a French bulldog, and ends with the dog wearing the wig and a tie, with a call to action to comment "DOG" if viewers want one.

Structure

1Introduction to the product in a store
2Demonstration of putting the wig on a dog
3The dog wearing the wig and tie
4Call to action

Original caption

Comment "hat" if you want one! 🤭 #dog #dogmom #dogfunny

More from @mypawwings

Product placement

Pawswag: This is a brand of dog wigs. It ACTS as the product being shown and tried on dogs. Removing it would change what happens in the video. PawWings: This is the creator's brand name. It APPEARS as a watermark/logo on the creator's hoodie. Removing it would not change what happens in the video.