Believe your ears!

@smythstoys

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SoundTikTok sound · original sound - smythstoys

Promoted product

Tonies

tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.

4 videos4 creators

Why it worked

The video leverages the popularity of the Bluey franchise and the engaging nature of the tonies® interactive audio system to create a soft-sell promotion. The focus on children's enjoyment and the clear call to action at a well-known retailer likely drove engagement.

Summary

This video showcases the tonies® audio system featuring Bluey characters. Children interact with the device, listening to stories and episodes, with the product being available for pre-order at Smyths Toys.

Structure

1Introduction with children reacting to sound
2Bluey character appears on the tonies® device
3Children laughing and listening to episodes
4

Original caption

Hooray! Listen along with Bluey, Bingo, and Muffin now on tonies® 💙🧡🩶 Available to pre order now @smythstoys in stores and online! Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product code: 262128, 262964, 262955 #smythstoys #bluey #toniebox #tonies

More from @smythstoys

Product placement

tonies®: it ACTS as a speaker that plays audio content for children, and its interface is operated by placing character figurines on top. Removing it would change what happens in the video. Bluey: it ACTS as a character that appears on the tonies® speaker and has its voice/stories played. Removing it would change what happens in the video. Smyths Toys: it APPEARS as a retailer where the tonies® product can be purchased, and its name is mentioned in the caption and on-screen text. Removing it would not change what happens in the video, but would remove information about where to buy the product.