Toy star

@varneyfamily

899.6K followers · usually 19.2K views a post

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343.7K

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279

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Promoted product

Tonies

tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.

2 videos2 creators

Why it worked

The video taps into nostalgia for Toy Story and the desire for screen-free entertainment for children. The "day in the life" format combined with a clear, yet subtle, product integration makes it relatable and aspirational for parents.

Summary

The video showcases a family preparing for a Toy Story-themed sleepover, starting with a trip to Walmart to purchase Toy Story Tonies figures. The children then enjoy the Tonies, listening to stories without screens, and the creator highlights the joy and magic the Tonies bring.

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Transcript, structure and on-screen text

5 beats and 32 lines of on-screen text — the parts you need to write your own version.

Original caption

We’re SO excited for the new Toy Story movie and even more excited that @tonies US has Toy Story Tonies! 🤠🚀✨#ad Our kids have been playing their favorite Toy Story Tonies on repeat, and it’s making the countdown to the new movie even more fun. Grab yours now at @Walmart!