A NEW TONIES RANGE HAS ARRIVED...

@jbhifi_nz

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SoundTikTok sound · original sound - jbhifi_nz

Promoted product

Tonies

tonies® offers the Toniebox 2, a screen-free audio player for kids! Enjoy fun, educational storytelling with Tonies audio toys to inspire creativity.

4 videos4 creators

Why it worked

The video leverages the popularity of the Bluey franchise and the engaging nature of unboxing and product demonstrations to create a visually appealing and informative promotion. The clear call to action directs interested viewers to a specific retailer.

Summary

The video showcases a new range of Tonies audio players and character sets featuring the popular Bluey characters. It demonstrates the Toniebox 2 and various character figurines and accessories, encouraging viewers to shop the collection at JB Hi-Fi.

Structure

1Introduction of new Tonies range
2Unboxing of Toniebox 2 with Bluey character
3Showcasing Tonies Audio Character Multipack
4

Original caption

WACKADOO 💙 Bluey is here! 🥳 Grab your dancing shoes, because it's time to listen and play along with Bluey, Bingo and Muffin now on tonies® 🐾 For real life?! ✨ Yes! Head in-store or online to shop the range now at JB Hi-Fi NZ! #jbhifinz #newatjb #tonies #bluey #believeyourears

More from @jbhifi_nz

Product placement

Tonies: A brand of audio players and characters for children. It ACTS as the product being unboxed and demonstrated. Removing it would change what happens in the video. Toniebox 2: A specific model of the Tonies audio player. It ACTS as the product being unboxed and demonstrated. Removing it would change what happens in the video. Bluey: A character from the animated show Bluey, featured on the Tonies products. It APPEARS as part of the product packaging and as a figurine. Removing it would not change what happens in the video, but would change the product's branding. JB Hi-Fi: A retail store that sells electronics and entertainment. It APPEARS as a background logo and is mentioned as the place to shop. Removing it would not change what happens in the video, but would remove the context of where to purchase the product.

Call to action

SHOP THE RANGE @ JB HI-FI

On-screen text

A NEW TONIES RANGE HAS ARRIVED... LET'S UNBOX! TONIEBOX 2 WITH BLUEY CHARACTER TONIES AUDIO CHARACTER MULTIPACK WHO IS YOUR FAVE BLUEY CHARACTER? PLUS THE EXTRA CUTE BLUEY ADD-ONS YOU NEED... SHOP THE RANGE @ JB HI-FI