Claude Just Killed AI Course Sellers

@adamstewartmarketing

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Promoted product

Claude Academy

Free courses, tutorials, and use cases from Anthropic — whether you’re exploring AI, getting started with Claude, or rolling it out to your team.

2 videos2 creators

Why it worked

The video leverages a strong, provocative hook ('killed') hook that immediately grabs attention by positioning a new, free resource as a disruptor to a perceived market. It then provides concrete examples of the value offered, demonstrating practical applications and extensive content, making the claim credible and the resource highly desirable.

Summary

The video introduces Claude Academy, a free resource platform from Anthropic, which offers courses, tutorials, and use cases for their AI assistant, Claude. It highlights how this comprehensive and free offering could disrupt the market for paid AI courses.

Structure

1Introduction of Claude Academy
2Overview of resources (courses, tutorials, use cases)
3Details on specific courses (Claude Code 101, Cowork, Agent Skills, API)

Original caption

Anthropic just killed a bunch of AI course sellers overnight. Claude Academy went live yesterday. 289 free resources from the company that builds Claude: courses, tutorials and use cases, organised by product and by department. The courses are solid. Claude Code 101 in an hour, Cowork in 14 lessons, agent skills, MCP, subagents, and a 67 lesson API course if you want the deep end. But the use cases are the part that hurts. Each one is a ten minute walkthrough of a single real job. The exact prompt to copy, a note on why each line works, the plugin to install, and a step that schedules it to run every Monday without you.

More from @adamstewartmarketing

On-screen text

Claude Just Killed AI Course Sellers Introducing Claude Academy Claude Just Killed AI Course Sellers Claude Academy Claude Just Killed AI Course Sellers Currently, it has 289 resources. It was published yesterday Welcome to Claude Academy Resources for everyone whether you're exploring AI, getting started with Claude, or rolling it out to your team. Get started All resources Chat with Claude Courses Tutorials Use cases Webinars All resources Claude Code 101 An agentic coding tool that lives in your terminal. Learn what Claude Code is, how it works, and the core workflows for getting real work done with it. 12 lessons 1 hr 1 quiz Completion badge Start course Claude Code 101 has 12 lessons in one hour. Introduction to Claude Cowork Delegate multi-step work to Claude in Cowork: set up workspaces, give context, run task loops, and use plugins for research, documents, and browser tasks. 14 lessons 2.5 hr 1 quiz Completion badge Start course The Cowork course is 14 lessons. Introduction to agent skills Build, configure, and share skills in Claude Code reusable markdown instructions that Claude applies automatically to matching tasks. Covers creating your first skill through team distribution and troubleshooting. 6 lessons 1 hr Completion badge Start course There's one on agent skills, one on MCP and one on sub agents. Introduction to Model Context Protocol Build MCP servers and clients from scratch with the Python SDK, covering the three core primitives-tools, resources, and prompts-that connect Claude to external services. 10 lessons 1 hr 1 quiz Completion badge Start course API course is 67 lessons and goes for 9 hours. Use cases Browse practical examples across research, writing, coding, analysis, and everyday tasks, whether you're working solo or with a team. General Marketing Product Engineering HR Finance Operations Data Design Research Education Personal But the use cases most impressed with for business owners. 10 minute walkthrough of a single real job. Things like building an account brief before a sales call, you get the exact prompt a line by line note on why each part works. The plugin and the step. The schedule's it to run every day at 7 a.m. without you. is knowing which workflow for your business. If you want to yourself, I'll send comment Claude