Promoted product
Trading 212
Why it worked
The video leverages radical transparency and a relatable, goal-oriented narrative, which builds trust and encourages viewers to follow the creator's progress.
Summary
The creator shows their investment portfolio inside the Trading 212 app to document their progress toward a £100,000 goal. The video provides a transparent look at their current holdings and performance.
Structure
- 1Creator introduces age and total investment amount
- 2Shows the Trading 212 interface with portfolio breakdown
- 3States goal of reaching £100,000
- 4Explains intent to document the journey
Product placement
Trading 212 (a) ACTS: The interface of this investment app is shown, demonstrating its portfolio tracking and stock performance features. Removing it would change the video as it is the primary tool being demonstrated. Vanguard S&P 500, Nvidia, Apple, Microsoft, Amazon, Vodafone, Meta Platforms, Persimmon, Glencore, Palantir, BAE Systems, Antofagasta, Freeport-McMoRan, Airtel Africa, Eli Lilly & Co (a) ACT: These are individual assets being tracked and operated within the Trading 212 interface.
On-screen text
INVESTMENTS VALUE
£52,249.75
UNREALISED RESULT
+£14,309.98 (37.72%)
COST BASIS
£37,939.77
Investments · 15
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Value
Market price
Shows the current value for each investment and its overall unrealised result
Vanguard S&P 500 (Dist)
VUSA · 48.79%
£25,480.05
+£6,487.12 (34.16%)
Nvidia
NVDA · 10.61%
£5,551.11
+£3,473.35 (167.13%)
Apple
AAPL · 7.20%
£3,758.52
+£1,179.84 (45.76%)
Microsoft
MSFT · 6.29%
£3,286.82
+£511.09 (18.41%)
Amazon
AMZN · 5.91%
£3,084.40
+£909.38 (45.83%)
Vodafone
VOD · 5.33%
£2,785.27
+£1,057.47 (61.20%)
Meta Platforms
META · 4.06%
£2,122.58
+£164.84 (8.40%)
Persimmon
PSN · 2.42%
£1,263.49
-£49.38 (3.76%)
Glencore
GLEN · 1.77%
£925.41
-£49.12 (5.31%)
Palantir
PLTR · 1.68%
£877.89
-£49.19 (5.31%)
BAE Systems
BAESY · 1.43%
£744.74
+£10.38 (1.41%)
Antofagasta
ANTO · 1.41%
£736.73
+£72.69 (10.95%)
Freeport-McMoRan
FCX · 1.20%
£628.07
+£240.48 (62.04%)
Airtel Africa
AAF · 1.17%
£613.24
-£67.44 (9.86%)
Eli Lilly & Co
LLY · 0.72%
£377.02
+£105.89 (39.06%)